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About the Role (US REMOTE)
As a Marketing Manager, Partnerships, you’ll work to deliver value outside the boundaries of our product and integrate Thumbtack more seamlessly into the daily lives of homeowners and professionals. To that end, we’re looking for an experienced marketer who not only knows how to successfully launch and scale new partnerships and programs, but can also develop a deep understanding of our customers to help grow our partnership vertical. This person will work hand-in-hand with our BizDev & Commercial Programs org to secure and scale new partners and pilot new venture programs. The ideal candidate is a marketing enthusiast who is a master collaborator and has experience working across multiple functions, as this role will have hybrid responsibilities ranging across partner and product marketing, partner management, and marketing liaison.
Your Responsibilities
- Partners across marketing, business development, product, communications, and enablement to support new ventures and demand API partnership roadmaps
- Supports workstreams and go-to-market activity with an emphasis on partner marketing and enablement
- Project manages marketing requests and briefs, ensuring delivery and implementation of marketing and media assets and templates for various initiatives
- Collaborates with manager to identify new growth opportunities across the partnership landscape and ways to further integrate brand messaging in partner communications
- Ensures proper tracking, reporting, and attribution are in place to measure impact at each stage of the funnel
- Own reporting and communication of progress towards performance targets
What you need
If you don’t think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we’re looking for someone excited to join the team.
- 5-7 years of partner marketing experience, including experience in partner management, growth, and product marketing
- Strong ability to build relationships across functions, levels and organizations, seamlessly juggling the priorities of multiple stakeholders
- Demonstrated project & partner management experience, including launching GTM initiatives.
- Data-driven with a strong understanding of business drivers and a knack for using analytics to identify new opportunities and optimizations
- Track record of innovative partner marketing campaigns that capitalize on unique opportunities between partners
- Excellent written and verbal communication, including experience pitching new ideas
- Strong sense of both ownership of and urgency for achieving team objectives, and thrives with ambiguity
Bonus points if you have
- Experience in a marketplace company and/or high-growth startup
- Experience in partner marketing, product marketing, new channel testing
- Strong understanding of partner marketing measurement methodologies, experience reviewing and understanding data trends across LOOKER, Google Sheets, etc.
- Experience working in a home-related industry
Benefits & Perks
- Virtual-first working model coupled with in-person events
- 20 company-wide holidays including a week-long end-of-year company shutdown
- Library (optional use collaboration & connection hub)in San Francisco
- WiFi reimbursements
- Cell phone reimbursements (North America)
- Employee Assistance Program for mental health and well-being
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