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The worldwide marketplace for TWS (True Wi-fi Stereo) audio units recorded a formidable 18% progress in Q1 2025, reveals Canalys in its newest report. That is the best yearly fee since 2021, with shipments reaching 78 million items.
Apple remained the chief with 18.2 million shipments, twice as many because the second-ranked Xiaomi. Samsung got here shut in third, adopted by Huawei and boAt.
The US market grew double digits in Q1 2025, however Canalys identified this is because of preemptive stock buildup in response to tariff uncertainties. Apple holds over 50% of the market share in North America, whereas small producers are pulling again because of delicate client demand and an unsure regulatory panorama.
Analysts at Canalys identified that the TWS market is getting into a brand new part. Within the brief time period, everyone seems to be aiming to supply kind issue innovation or scenario-based use instances, however it’s the vendor’s means to maneuver past value competitors that may outline the market in the long run.
| Vendor | Q1 2025 shipments (in million) |
Q1 2025 Market share |
Q1 2024 shipments (in million) |
Q1 2024 Market share |
Change |
| Apple | 18.2 | 23.3% | 16.2 | 24.4% | 12% |
| Xiaomi | 9.0 | 11.5% | 5.5 | 8.3% | 63% |
| Samsung | 5.6 | 7.1% | 5.2 | 7.8% | 8% |
| Huawei | 4.7 | 6.0% | 3.4 | 5.1% | 40% |
| boAt | 3.9 | 4.9% | 2.9 | 4.4% | 31% |
| Others | 36.9 | 47.2% | 33.2 | 50.0% | 11% |
| Complete | 78.3 | 100% | 66.4 | 100% | 18% |
Customers now need real-time translation, health monitoring, and AI interplay, which requires a extra holistic ecosystem method.
TWS can even stay a key focus for the rest of 2025, permitting corporations to enhance their portfolios and increase to new shoppers.