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“We may take a Renault Australe and attempt to make it less complicated to make a Dacia Bigster, however you’ll have all of the spec nonetheless. We do not have an ‘A’ model, and check out after which make that automobile right into a ‘B’ model.
“When you have a look at the Jogger towards its rivals, they’re all 250kg heavier as they’re carrying that increased spec. This has a price.Â
“We’re not rooted by a minimal spec. We come from the underside up, and add the minimal know-how we’d like. Rivals come from the highest down as they must platform share.”
Bigster market analysis
The Bigster breaks new floor for Dacia in going into the C-segment for the primary time. As a part of its improvement, Dacia researchers went to Germany to talk to 400 house owners of German SUVs to seek out out what they thought of to be ‘important’ know-how for a mannequin within the family SUV section.
That is what has led to the likes of a powered tailgate, a powered driver’s seat and dual-zone air con being supplied on a Dacia for the primary time.
“We needed to be sure that patrons right here did not really feel like that they had downgraded, to get the precise stage of important equipment. We actually talked to folks, and performed a recreation of to purchase or to not purchase primarily based on totally different equipment. It was onerous to guess!
“We did a bit within the UK too however the ‘codes’ between German and British patrons are very comparable. The proportion of patrons from Germany versus France is way increased than with our different fashions.”
The Bigster has had probably the most profitable pre-sales interval in Dacia historical past and greater than 4 in 5 had by no means had a Dacia earlier than. Greater than 90% of patrons have gone for the highest trim stage, too.
“We’d like to verify folks ‘cross the highway’ to return and take a look at Dacia. We have now supplied a €25,000 Bigster however most have purchased a €30,000 one. They’re glad and we’re glad.”
Market positioning
Dacia has greater than doubled its gross sales over the past seven years from round 300,000 to nearly 700,000 in 2024, and the model enjoys sturdy loyalty with greater than two thirds of patrons staying with the model.