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Invoice Belichick
E-book Publicist Assured
CBS Convo Would Be ‘About The E-book’
Revealed
Bill Belichick was assured by his guide publicist simply days earlier than his now-infamous sitdown with “CBS Sunday Morning” that his interview for the present would carefully follow subjects associated to his new guide … TMZ Sports activities has realized.
Sources aware of the scenario inform us … again on April 9, Simon & Schuster’s senior director of publicity, David Kass, wrote to Belichick, “I can guarantee you that the dialog [will be] in regards to the guide.”
“It is a guide phase,” Kass added, “that appears at your life in soccer and what folks can study from you to realize success in their very own lives.”
On April 21, simply lower than two weeks after that message was despatched, Belichick fielded no fewer than six questions from Tony Dokoupil for the CBS segment that seemed to be unrelated to his new “The Artwork Of Profitable: Classes from My Life in Soccer” work.
4 of them surrounded his relationship with Robert Kraft — who was not talked about within the Belichick tome. Others, we’re instructed, concerned Belichick’s portrayal in “The Dynasty: New England Patriots,” a well-liked 2024 TV miniseries. A minimum of two different inquiries centered round his private connection together with his girlfriend, Jordon Hudson.
Invoice Belichick opened as much as @tonydokoupil about his relationship with 24-year-old Jordon Hudson, who he calls his “inventive muse,” although each stay largely non-public about their connection. https://t.co/wXR3Mk07GS pic.twitter.com/9y5tlBeD6I
— CBS Sunday Morning 🌞 (@CBSSunday) April 28, 2025
@CBSSunday
Our sources say Belichick was livid … as regardless that it was anticipated there could be potential questions on Kraft and Hudson, he anticipated them solely being associated to their roles in his guide, or in Kraft’s case, lack thereof.
Sources say Belichick had really shot down a number of interview alternatives Kass had put in entrance of him over considerations the media retailers would use his guide promotion as a strategy to pry into topics not associated to the precise guide.
We’re instructed Belichick had even at factors wished to show down CBS … however Kass was adamant he do it, writing to the 73-year-old, “I would not be this insistent if this wasn’t so necessary to guide gross sales and with out threat.”
Kass, our sources say, really flew to North Carolina on March 20 to encourage Belichick to go together with their advertising and marketing technique. Then, within the days following their in-person meet-up, Kass ensured Belichick in writing that he had talked to a CBS producer “about sticking to the guide and shared that in the event that they do, they’re going to get an awesome interview, and he was actually open, saying he isn’t focused on going past the guide.”
Kass did warn Belichick on March 26 “there would possible be one query about what you are to date.” Moreover, on April 8, he said CBS wouldn’t present any inquiries to them prematurely, clearly making Belichick conscious there was a minimum of some probability of surprises. Kass additionally, we’re instructed, supplied a minimum of as soon as to arrange a name with a present producer so they may “speak issues by way of” earlier than Belichick acquired within the interview chair.
However based on sources, Kass in the end wrote to Belichick the “CBS Sunday Morning” phase could be a “puff piece” that was “designed to make everybody look good and promote books.”
We’re instructed Kass didn’t go along with Belichick to the interview, which happened at Invoice’s former highschool, Annapolis H.S. in Maryland. Our sources say Kass opted out, writing to the coach’s workforce he “had requested Invoice if he wished me there and he did not appear to care, so I believed it greatest to remain again and never lose all that point in transit.”
In Kass’ absence, Hudson — who sat close to present producer Gabriel Falcon throughout filming — took it upon herself to talk out and attempt to steer the Dokoupil interview again towards guide subjects. Our sources say Hudson really tried to name Kass as issues got off track, however she couldn’t get in contact with him.
The ultimate lower ended up airing on April 27 … and it drew a lot unfavorable publicity, Belichick released a statement to attempt to clarify what he believed triggered all of it to go so sideways.
“Previous to this interview,” he wrote, “I clearly communicated with my publicist at Simon & Schuster that any promotional interviews I participated in would comply with focus solely on the contents of the guide.”
“Sadly, that expectation was not honored in the course of the interview. I used to be stunned when unrelated subjects have been launched, and I repeatedly expressed to the reporter, Tony Dokoupil, and the producers that I most well-liked to maintain the dialog centered on the guide. After this occurred a number of occasions, Jordon, with whom I share each a private {and professional} relationship, stepped in to reiterate that time to assist refocus the dialogue.”
He continued, “The ultimate eight-minute phase doesn’t replicate the productive 35-minute dialog we had, which coated a variety of subjects associated to my profession. As an alternative, it presents selectively edited clips and stills from just some minutes of the interview to counsel a false narrative — that Jordon was making an attempt to manage the dialog — which is solely not true.”
Hudson, too, tried to make clear the scenario after the present aired … posting on her Instagram web page an April 10 e mail Belichick had despatched to Kass and others that confirmed her boyfriend emphasizing he wished to advertise “The Artwork Of Profitable” with out addressing “all the present occasions that do not have something to do with the guide.” She added a Taylor Swift tune to the IG submit that seemed to be a jab at Kass — “Look What You Made Me Do.”
CBS ended up releasing its own statement on all the pieces, writing, “After we agreed to talk with Mr. Belichick, it was for a wide-ranging interview. There have been no preconditions or limitations to this dialog. This was confirmed repeatedly together with his writer earlier than the interview happened and after it was accomplished.”
Kass has but to publicly tackle the scenario. Simon & Schuster, in the meantime, declined to remark after we reached out on Tuesday.
Previous to becoming a member of Simon & Schuster, Kass labored because the vp government director of publicity at Hilsinger Mendelson, the place he described himself as “a straight shooter whose phrase might be relied upon.”
In his bio on Simon & Schuster’s website, Kass — who as soon as helped Jeff Benedict‘s Robert Kraft-themed guide, “The Dynasty,” attain the New York Instances’ bestseller checklist — said he has a ardour for “orchestrating significant publicity campaigns for titles that serve a bigger suggest, uncover truths, and inform nice tales.”
“He sees guide publishing and the related media campaigns as a possibility to really change minds,” the bio reads.
Makes an attempt to achieve Belichick for remark this week have been unsuccessful.