By admin 
Except for the town, Woodstock is in one in every of New York’s most liberal areas: it voted 58% Democrat within the 2024 presidential election.
And it’s to America what Glastonbury is to England: nearly a parody of peace and love. On this Sunday afternoon there’s, actually, a drum circle on the village inexperienced, which is bordered by a vegan cafe and a natural treatment store.
Then I discover one thing else: the Subarus. Heaps and plenty of Subarus. Extra in a single place than wherever I’ve ever been, by miles. In a single automotive park (I realise this isn’t a scientifically rigorous survey), nearly 20% of the vehicles are Subarus.
It seems that this isn’t fully coincidental. This can be a truth extra broadly recognized within the US than it’s within the UK: within the Nineties, Subaru of America surveyed who was shopping for its vehicles, and whereas it had anticipated the vets, outdoorsy sorts and lecturers it recognized as prospects, there was additionally a gaggle that it hadn’t foreseen: lesbians.
When it and its advertising businesses regarded into this, the match made sense: these had been girls with respectable incomes who had been much less more likely to have youngsters and who had outdoorsy hobbies, so Subarus had been what they had been shopping for.
Subaru figured that, whereas there is likely to be pushback in conservative areas, it ought to begin working gay-targeted adverts, combining promoting the virtues of the automotive as a rustic wagon with a figuring out wink for its target market.
