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The foldable smartphone market in Europe grew by 4% in Q1 2025, amid rising competitors. In keeping with the report shared by Counterpoint Analysis, foldables now account for 1.5% of complete smartphone gross sales within the area. The determine reveals that regardless of a number of years available on the market, foldables are nonetheless very a lot a distinct segment section with market progress even truly fizzling out.
Samsung remained the undisputed chief within the section with its 41% market share in Europe. Nonetheless, the Korean model misplaced important market share in comparison with final yr (15% pt) as key opponents ramped up their portfolios.
One prime instance is Motorola, which overtook Honor because the second main participant in Europe and now instructions a 15% market share. The Razr 50 was Motorola’s strongest contributor.
Honor got here in third place with 13% market share. Google was one of many large movers, managing to safe an 8% market share because of stable demand for its Pixel 9 Pro Fold. Tecno noticed the most important progress within the European foldable cellphone market as its Phantom V Fold 2 noticed strong demand, pushed in precept by its extra inexpensive pricing among the many book-type folds.
Xiaomi (8%) and Oppo (4%) rounded out the rankings. Counterpoint expects elevated competitors between all manufacturers within the foldable market within the subsequent monthes, coinciding with lowered retail pricing and improved progress.