
Yesterday Apple held its huge keynote on the Worldwide Builders Convention, asserting iOS 26, watchOS 26, in addition to some new AI features. Samsung’s US arm could not assist however throw shade at Apple, nonetheless, for options that exist already on Samsung gadgets.
It began with a dig concerning Apple’s huge UI redesign throughout all of its working techniques.
Customizable apps? Floating bars? That modern glass UI? Appears… acquainted 🤔
— Samsung Cellular US (@SamsungMobileUS) June 9, 2025
Then, Samsung US moved on to reside translations, which its gadgets have had “for some time now”.
New to reside translations? Welcome aboard! We’ve been translating textual content and speech in real-time for some time now… #GalaxyAI
— Samsung Cellular US (@SamsungMobileUS) June 9, 2025
Lastly, the AI options launched for the Apple Watches did not escape Samsung’s trolling both, see for your self:
AI is coming to your watch? Cute. Ours already is aware of if you’re too drained to care 😴 #GalaxyAI
— Samsung Cellular US (@SamsungMobileUS) June 9, 2025
It is customary for smartphone makers to choose on one another like this – Apple typically does it too, however throughout its keynotes, not on X.
That mentioned, it is also regular for firms to be impressed by what their opponents are doing (with only a few exceptions – Sony?), since they do not exist in a vacuum and the market is very aggressive. However on the finish of the day, we’re not ones to refuse having some enjoyable.