The Innovators 2025: Latin America

Buyer expertise and operational effectivity had been boosted by way of cell apps, AI chatbots, and real-time information dashboards. World Finance pronounces the 2025 Innovators from Latin America.

Regional Winner

Most Progressive Financial institution in Latin America| BANCO BRADESCO

Banco Bradesco has integrated progressive Gen AI purposes into its operations to modernize companies and processes. Through the use of AI to extract and quantify data from funding stories, the financial institution can tailor analyses to satisfy the wants of institutional shoppers.

The Bridge platform integrates companies to optimize banking purposes from completely different enterprise areas, eliminating the necessity for subject-matter experience. The IdeIA answer reads customer-service emails and automates beforehand handbook processes to reply faster to prospects. By simplifying processes, the financial institution is ready to enhance the person expertise for its prospects. Horizon makes use of buyer information to generate industrial insights to higher perceive buyer wants and behaviors; thus, it may well simplify decisionmaking. Athena solves the issue of manually documenting calls and chats by utilizing AI to transcribe and compile these. These are only some of the improvements throughout the financial institution which have improved effectivity and saved time. 

Improvements In Finance Globally From Latin America

Finest-in-Class Payroll Onboarding Course of| BANAMEX

To eradicate handbook duties, information errors, and cumbersome processes, Banamex launched Distant Account Opening Payroll, which connects workers with their employers by way of a completely digital self-service onboarding course of. Employers can onboard workers for cost processes by way of the e-banking portal, which saves time by digitizing the interplay between workers and their employer’s new human sources division. Workers now not want to supply private data and checking account numbers to their employers by e-mail or paper. As an alternative, they will open a Banamex account that has options much like a checking account and securely validate their identification utilizing biometrics.

Evaluation of Accounting Statements| BANCO CENTRAL DO BRASIL

Yearly, the monetary establishments supervised by Brazil’s central financial institution concern accounting stories which might be used to confirm their compliance with laws. These stories usually are not standardized and extracting the related data can take weeks and plenty of worker hours. The central financial institution’s new inner software makes use of a big language mannequin and AI to concurrently analyze some 1,800 accounting statements in roughly 20 minutes to find out whether or not the supervised entities are in compliance. The software is calibrated to eradicate bias in order that the extracted data yields extra correct outcomes.

Cuscatlan New App| BANCO CUSCATLAN

Clients utilizing the Cuscatlan New App can customise their dwelling screens to view explicit services and products. Due to enhanced safety and privateness settings, they will additionally specify which accounts and balances they need displayed on their dwelling display screen and simply entry key features like cardless money withdrawal with only some clicks, making the brand new app extra intuitive than opponents’. It additionally addresses prospects’ ache factors and cumbersome processes to streamline how they will entry services and products by way of a extra intuitive, customized banking expertise, the banks says.

SAM (Servicio de Atencion Movil)| BANCO DEL PAIS (BANPAIS)

To advertise monetary inclusion in Honduras, Banco del País launched SAM, an AI-powered chatbot offering a extra customized and interactive means for shoppers to self-service their routine banking wants. This digital assistant is a buyer’s first level of contact and addresses questions over social media. Clients can entry SAM 24/7 from WhatsApp or Fb Messenger together with different in-country social platforms to carry out such operations as transaction inquiries, bank card stability checks and activation, and security blocks and reply greater than 80 incessantly requested questions.

ARI – Generative AI to Assist Micro and Small Companies| BANCO DO BRASIL

Aiming to higher perceive the wants of entrepreneurs and the alternatives they search, Banco do Brasil launched ARI, an AI-driven different to standard banking consultancy fashions. The know-how makes use of a generative AI dialog assistant in Microsoft Groups, analyzing uncooked monetary information to provide customized insights for Brazilian micro and small companies. ARI simplifies complicated monetary processes for entrepreneurs, saving them time and sources, and generates insights into buyer habits and efficiency and progress alternatives, enabling entrepreneurs to make higher knowledgeable strategic selections.

Rural Banking| BANCOLOMBIA

Bancolombia is addressing monetary inclusion in rural communities with a territory-based intervention mannequin slightly than a product-centric strategy. Utilizing localized monetary options, technology-enabled entry, a monetary literacy program, a stronger entrepreneurial ecosystem, and networks that empower girls, the financial institution has simplified monetary processes and improved accessibility to foster sustainable financial improvement. A number of areas of the financial institution are collaborating to resolve the issue of monetary inclusion, together with a Rural Innovation Lab that identifies systemic challenges, experiments with new monetary options, and codesigns interventions with native communities. The financial institution can also be working with the Bancolombia Basis to incubate and scale social influence tasks.

Automation| BANCO W

App Abogados W leverages low-code and no-code know-how to enhance debt assortment for the shopper, leading to a 94% enhance in operational effectivity for Colombia’s Banco W. Developed by the financial institution’s WLab in partnership with Universidad Icesi, the app has decreased cost settlement processing time from 15 days to lower than 24 hours; with improved buyer expertise, this has netted the financial institution a 400% enhance in agreements. By lowering prices, the app has allowed Banco W to reallocate sources to different strategic duties.

Enhancements within the Negotiation of Early Credit score Card Delinquencies in Assortment Phone Calls| BBVA

BBVA is reworking its debt assortment course of by making use of insights from behavioral economics to assortment requires early bank card defaults. The change addresses prospects’ emotional and cognitive boundaries when coping with debt and depends on buyer responses to authorized and monetary incentives. The brand new strategy helps the financial institution make interventions at an early stage of delinquency, serving to stop debt masses from turning into unmanageable. Advisors information conversations with negotiation accelerator playing cards primarily based on behavioral economics and tailor-made to the person buyer’s psychology. The consequence has been a rise in recovered balances and prospects getting higher management of their funds.

BTG AI Banker Agent| BTG PACTUAL

BTG AI Banker Agent provides people entry to a non-public banker for his or her customer support, private finance administration, and funding advisory wants. Using generative AI and deep studying fashions, this software features a every day banker that acts as a private monetary assistant; a foundational buyer mannequin that leverages transactional information, behavioral perception, and danger profiles; a analysis assistant that analyzes the shopper’s belongings, macroeconomics, and monetary information; a customer support assistant; and an funding advisor that recommends optimized funding portfolios to assist prospects meet their targets.