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Stellantis must take pressing motion to revive Maserati after gross sales plummeted by 57% final yr, dropping to simply 11,300 automobiles. The Trident’s guardian firm has denied studies that it plans to promote the Modena-based marque and insists it has no intention of shutting down the storied luxurious model. So, what’s the plan? Assist Maserati from inside by working extra intently with one other automaker positioned nearly 160 miles away.
Alfa Romeo, which isn’t precisely thriving both, will be part of forces with Maserati. Santo Filici, CEO of each manufacturers, says a plan has been drafted however nonetheless wants approval from Stellantis’s new prime brass. The automotive conglomerate’s CEO, Antonio Filosa, is scheduled to satisfy with representatives from the 2 Italian marques on June 23 to finalize the main points.
Picture by: Maserati
Filici advised Australian journal Drive that Alfa Romeo and Maserati will collaborate on the event of recent automobiles. A merger seems to be off the desk, because the CEO has beforehand acknowledged that the manufacturers occupy totally different positions inside Stellantis. Alfa is “premium,” whereas Maserati is “luxurious.” Even so, the 2 firms are anticipated to consolidate efforts in different areas to scale back prices by “discovering synergies the place is feasible.”
“After all, we’re touching … [vehicle] growth. It is one of many pillars that is on this plan that we’re going to shut. For positive, we’re additionally touching different columns … which means group [structure], which means our [dealer] community footprint, and … contemplating our vegetation right here in Italy. There’s a large job to do. We’re going to shut this plan.”
Relating to what went incorrect at Maserati, former Stellantis CEO Carlos Tavares acknowledged that the merchandise have been advantageous, however poor marketing led to an absence of clear model positioning. Elsewhere, the totally electrical MC20 has been cancelled after the corporate realized that rich consumers nonetheless choose combustion engines. The following-generation Quattroporte, which may even change the Ghibli, has been pushed again to 2028.
Alfa Romeo faces its personal challenges, because the launch of the next-generation Stelvio and Giulia is taking longer than anticipated. Initially deliberate solely as EVs, each fashions may even obtain combustion engine variants, requiring extra engineering. Like many different automakers, Alfa not too long ago abandoned its EV-only strategy.