By admin 
The Components 1 season is in full swing, with the Grand Prix’s world tour hitting its peak because it races via iconic cities across the globe, thrilling hundreds of thousands of followers who cheer on their favourite drivers and groups.
This time, it made a strategic cease at Disney World, and a brand new driver, who seems quite a bit like Mickey Mouse, has joined the race.
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Components 1 is the world’s most prestigious motor racing competitors and holds the primary spot in annual sporting occasions worldwide.Â
For many years, Components 1 has been notably well-liked amongst an older crowd. Nonetheless, it has began gaining traction amongst youthful generations, diversifying its viewers and rising its viewership.Â
Now, with only some months remaining earlier than the Grand Prix occasions within the U.S., Disney DIS and Components 1 took benefit of this time to unveil one thing thrilling.
Picture supply: Gary Hershorn/Getty Photos
Disney and Components 1 make an surprising announcement
Disney and Components 1 have launched a collaboration, anticipated to unfold in 2026. Though an unlikely pair, there is a motive for this surprising partnership that advantages each manufacturers.Â
Components 1 has grown immensely well-liked amongst youthful viewers over the previous couple of years. Greater than 4 million youngsters aged 8-12 actively comply with the game throughout the EU and the U.S., with 54% of followers on TikTok and 40% on Instagram now below 25 years of age, in keeping with stats from Formula 1.
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This new collaboration is a win-win scenario for Disney and Components 1, because it expands model recognition throughout one another’s goal audiences.
“Our collaboration with Disney is ready to be an excellent one, as we introduce the world of Mickey & Pals to our followers, and vice versa. It suits completely with our technique to step outdoors the world of sport and right into a broader client market, and in return we’re introducing Disney to our 820 million followers worldwide,” mentioned Components 1 Chief Business Officer Emily Prazer within the announcement.
Disney and Components 1 reveal large teases within the upcoming partnership
No particular particulars concerning the collaboration have been revealed, as extra data will probably be shared within the subsequent few months. Nonetheless, each corporations dropped a couple of teases concerning the partnership and even posted a video on TikTok with extra perception.
Disney’s Client Merchandise President Tasia Filippatos mentioned combining each manufacturers is a superb alternative to create merchandise that followers will love. This might imply a possible merchandise launch is within the works.
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She additionally teased that the collaboration will unfold globally via content material, occasions, and immersive experiences for each fan bases.
“This thrilling collaboration will unfold throughout a world stage, with unforgettable content material and experiences tailor-made for Disney and F1 followers alike,” mentioned Filippatos.
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