
Very like the global Q1 smartphone shipment rankings, Apple and Samsung led the way in which in Europe. The 2 OEMs shared 5 units every with Apple occupying the highest three spots with its iPhone 16 collection in keeping with Counterpoint Analysis’s newest report.
The iPhone 16 Pro was the best-selling gadget within the area, incomes 6% of all smartphone gross sales for the interval. It was carefully adopted by the 16 Pro Max and vanilla iPhone 16, which held 5% every.
Samsung’s Galaxy S25 Ultra and Galaxy S25 got here in fourth and fifth place with a 3% share, adopted by final yr’s Galaxy S24 and its 2% share. Two extra Samsung telephones slotted after that, with the Galaxy A55 and A16 5G each garnering 2% of complete gross sales for the interval.
The large newcomer within the checklist is the iPhone 16e, which entered the highest ten in its first full month of market availability following its announcement in late February.
Counterpoint factors out that preliminary gross sales for the 16e are literally behind the iPhone SE (2020) and SE (2022) fashions which shouldn’t come as a shock given the 16e’s greater beginning value in Europe at €699 vs €519 for the SE (2022) and €479 for the SE (2020). Apple can be nonetheless providing final yr’s iPhone 15, which was the tenth best-selling telephone for the Q1 interval.